Fusina team created for the famous American blogger Diane Pernet a series of “total black” displays dedicated to her new perfume collection. Four plexiglass displays able to communicate the strong mood behind Diane and the DP brand.

DIANE PERNET PERFUMES
Diane Pernet, a remarkable fashion journalist, decided to launch her first collection of fragrances: four perfumes, inspired by her nature.

TO BE HONEST,about being true

WANTED,the capacity to desire and to be desired

IN PURSUIT OF MAGIC,to belong to somewhere else

SHADED,to get lost in intimacy, accepting the shadows both inside and outside yourself

THE DP PLEXIGLASS DISPLAY
Four brand enhancers inspired to the regular shape of the perfume bottles: a plexiglas display for each Diane Pernet scent. The logo, in mirror sticker, sparkles by contrast with the opaque black background in plexiglass. We added a little bit of dynamism by inserting in the display two polish plexiglass elements: the upper part, and the base. The tone-on-tone effects, so recurring in the blogger’s outfits, adds elegance and movement to the display.

A series of minimal and elegant items, created to enhance the brand’s aesthetics.