Streetwear, showroom and brand identity: Parisian fittings by FusinaLab
Unravel, Heron Preston, Palm Angels and OffWhite: Fusina sets up the Parisian showroom for the four brands of the NewGuards group.
Four brands, four strong identities, a retail space. We worked hard to create inside one same place the set ups for four different fashion brands all part of the same NewGuards group: Unravel, Heron Preston, Palm Angels and OffWhite (for the latters, Fusina had already created the mirror-plexiglass box and the temporary showroom respectively, both downtown Milan).
The four different youth fashion brands have four different, well-defined styles, some of them with strong references to the streetwear, some others to contemporary contexts such as, for example, the Californian skate-boarders. These styles require to be well represented inside the exposition areas, where often the furnishing plays with unconventional elements. At the last Paris fashion week, Fusina was appointed to choose the materials and create the fittings of the four spaces destined to represents the brands’ identities inside the showroom.
Tables and lightweight concrete elements for the Unravel space
April 16 2018 | MadeinFusina
When a material born by chance becomes a fundamental object of design Nowadays, Plexiglas is one of the most widespread and versatile material in circulation, used in industry, in the commercial...
May 23 2017 | MadeinFusina
If plexiglas displays and fittings often amazes people, it is thanks to the particular characteristics of such material, but also thanks to the creativity and the skills of those who work with...
May 02 2017 | MadeinFusina
Every year the Milan Design Week is an event that brings new and stimulating challenges for FusinaLab. In that week, because of the Salone del Mobile and Fuorisalone, the city becomes one large...
March 05 2017 | MadeinFusina
Unravel, Heron Preston, Palm Angels and OffWhite: Fusina sets up the Parisian showroom for the four brands of the NewGuards group. Four brands, four strong identities, a retail space. We worked...