MadeinFusina

FusinaLab at Eurobike 2016: displays and stands made to amaze

A bicycle made of plexiglass, unusually shaped displays: at international trade shows such as German’s Eurobike 2016, FusinaLab with Bassodesign creates quality design solutions.

A bicycle made of plexiglass

Once again, FusinaLab was asked to create powerful display solutions for Italian and international brands at one of the most important events of the bike industry: Eurobike 2016, which took place from August 31st to September 4th in Friedrichshafen, Germany.
For the US brand FSA, Full Speed Ahead, and following a project made by Bassodesign, our team created a plexiglas model of a bicycle to scale, used as a display for a complete drivetrain system. A display and, at the same time, a design item that takes centre stage inside the stand arranged by Conall. The shape of each single element, from the handset to the wheels, from the seat to the frame, was finely cut out. A refined and original way to enhance the product, the drivetrain system in this case, making its context, the bicycle, literally transparent and spectacular at the same time.

Campagnolo Stand: lights and colours
At Eurobike 2016, our team worked on the stand of the Italian brand Campagnolo, racing bicycle components’ producer and distributor. Starting also in this case from the creative project of Studio Bassodesign, FusinaLab made the vertical panels where the drivetrain systems and the wheels were to be displayed. Once more, this exhibit solution was able to successfully combine functionality with lights and colours, never failing to grab the visitors’ attention.

Mountains inside the Elite Stand
New exhibitor, new shape. The bicycle accessories brand Elite asked for a special project to present at Eurobike 2016 its new collection of bottles and bottle cages. FusinaLab, working side by side with Bassodesign, who took care of the creative aspects of the fitting, created an original display using black Mdf (a material derived from wood). Illuminated from the inside with led lights, the display’s shape recalls the silhouette of a mountain hill with different levels of steepness.

Archive MadeinFusina

October 20 2020 | MadeinFusina

Registration Certificate for FusinaLab

In the process of developing and building the brand value, we inform you that the FusinaLab brand has been registered with EUIPO. FusinaLab is now registered...

April 16 2018 | MadeinFusina

The history of Plexiglas, from shiny glass to design object

When a material born by chance becomes a fundamental object of design Nowadays, Plexiglas is one of the most widespread and versatile material in circulation, used in industry, in the commercial...

May 23 2017 | MadeinFusina

Plexiglas: 5 good reasons to use it in displays and fittings

If plexiglas displays and fittings often amazes people, it is thanks to the particular characteristics of such material, but also thanks to the creativity and the skills of those who work with...

May 02 2017 | MadeinFusina

Experience and experimentation: FusinaLab at Fuorisalone 2017

Every year the Milan Design Week is an event that brings new and stimulating challenges for FusinaLab. In that week, because of the Salone del Mobile and Fuorisalone, the city becomes one large...