Virgil Abloh’s Pay per View exhibition at the Kaikai Kiki Gallery in Tokyo

The collaboration with Virgil Abloh continues. From the 16th of March to the first of April. the Ghanaian-American fashion designer created the Pay per View exhibition at the KaiKai Kiki Gallery in Tokyo. Already Off-White brand created, Abloh investigates conditional consumerism that, according to the artist, is one of the scourges of the human race.

Inspired by the work of painter Kazimir Severinovich Malevich and starting from the assumption that we are all products of consumerism, the exhibition re-elaborates advertising billboards as a form of art, repainting and transforming them.

PH Akiharu Ichikawa