Fitting

Stone Island at the Rinascente in Milan for the Milan Men's Fashion Week F/W 20-21

The concept for the Rinascente windows was conceived and designed by Nina Heydorn, art director of the brand, and refers to the Optical Movement revised in a contemporary key.

Stone Island is a symbol of extreme research on fibers and fabrics, applied to an innovative design. Over the years, the Italian brand of informal men's clothing has developed a unique ability to intervene on the finished garment, through continuous experimentations with dyeing and treatments. The concept for the Rinascente windows was conceived and designed by Nina Heydorn, art director of the brand, and refers to the Optical Movement revised in a contemporary key.
A work that contextualized in the place where it is located becomes a Site Specific installation with the majestic Milan Cathedral and Piazza Duomo a few meters away.
A project with simple and refined lines with an uncompromising construction quality.

Photo Credit: Eda Melnard