Ferrari Material Flows

Material Flows represents change.
Material Flows is the name of the project wanted and conceived by the Maison Ferrari. Metallic elements in suspension to perform harmonic movements like musical notes. The raw material that is transformed, the process and finally the racing red.

An activity that involved the windows of the Ferrari stores in Milan, Maranello and Rome, highlighting the latest fashion productions.
An ambitious path that saw the participation of many talents. The creativity of the Pignatelli studio, the interpretation and engineering of the FusinaLab and the constant monitoring of the best Ferrari visuals.

A project that speaks to the observer's soul and that expresses strength, beauty and great harmony.

Photo credits Melnard Eda and Paolo Codeluppi

Video credits Melnard Eda