Fitting

Off-White at Le Bon Marché Rive Gauche in Paris

Parisian mood, pastel colors. These are the elements that characterize the opening of an Off-White ™ pop-up store inside the French retailer Le Bon Marché. Partly clothing store, partly typical Parisian café, the pop-up was opened in conjunction with the Paris Fashion Week from 26 February to 31 March.

The pop-up shop also sees the collaboration with Wild & The Moon, that has launched blue water called Blue Magic, matcha tea taste popcornand a survival kit for fashion shows. Not only that, in the coffee area exclusive clothes of the latest collections of the London brand are hanged on black and white striped coat hangers.

PH Paul Mougeot