Slowear transforms the windows of La Rinascente in Milan

During men’s fashion week the windows of the Rinascente show the interpretations of the Slowear brands created by four young students from excellent institutions.

Windows of talents is the project that Slowear has created on the occasion of the Mfw, together with La Rinascente to support the Italian training system and bring young talents from four Italian fashion institutes closer to business realities. The best creations have been exhibited in the eight central windows of La Rinascente in Piazza Duomo in Milan from 11 to 17 June 2019. FusinaLab has interpreted the ideas of young creatives, translating it into reality through the use of multiple materials, adapting them through various techniques to arrive to an optimal result. That included large lightboxes, neon flex signs, suspended mannequins and many other materials able to create suggestions in a few square meters.

Photo credits Enrico Paladino e Melnard Eda

Video credits Melnard Eda